Blog

In 2020, Lymphoma Coalition held its largest and most accessible global summit ever, thanks to the flexibility of virtual events. Kim Drever, Director of Global Operations, writes about what they learned and how their partnership with Open Audience ensured their success.

As the meetings world moved to virtual, Zoom was quick to respond, providing an engaging and easy-to-use platform. But now other platforms have caught up and many of our clients have questions about which platform they should use and to what extent.

While creativity and visual impact can seem paramount to your virtual meeting, the most important thing in our experience is clarity. What matters most is ensuring your delegates can attend, navigate the event, and engage with the faculty and each other as easily as possible.

Organisations are going to great lengths to encourage as much engagement as possible. But just because that’s what the organisers want, it doesn’t mean it’s what delegates want! Here are five common reasons why your audience may not be engaging with your event.

Over the last year, as our clients developed new needs and found that they didn't have the technical and logistical skills to manage virtual meetings, they turned to us as partners with extensive virtual experience to guide them through a radically different environment.

When the Covid-19 pandemic pushed all meetings into the virtual world, many organisations assumed the situation would be temporary. However, as case numbers continue to rise and countries go back into lockdowns, it’s clear that in-person meetings won’t be happening anytime soon.

What a year it has been! The world of travel, international and national conferences, medical education sessions and even team meetings was upended for everyone. We’re proud of all we have achieved at Open Audience, and we wanted to share what we have learned.

When the Covid-19 pandemic pushed all meetings into the virtual world, many organisations assumed the situation would be temporary. However, as case numbers continue to rise and countries go back into lockdowns, it’s clear that in-person meetings won’t be happening anytime soon.

We spoke to EventsBase about how we have transitioned to virtual events this year, and how we have taken a voyage of discovery through new technology solutions, creative processes, and remote working environments.

Covid-19 has thrown events of all kinds into uncertainty. What does the future of events look like? With promising vaccines on the horizon, it's likely physical events will return at some point, alongside virtual and hybrid events. How can these events be made as engaging as possible?

Virtual engagements – or at the very least hybrid meetings – are here to stay. But strict duplications of live events are not necessarily effective – so what do you need to do to create an effective virtual engagement strategy?

As face-to-face meetings have been forced to go virtual, the life sciences industry has had to assess how it will share R&D developments, medical insights, sales strategies, commercial developments and other information with stakeholders. Here's how to improve these interactions.

Although Event Tech Live looks a little different this year as a fully virtual event, we are delighted to be exhibiting with them for the 4th year in a row, and we are offering a 'VIP Consultancy Session' as part of their VIP goody bag.

'Insight' is a service Open Audience has been offering to clients in addition to our 'Engage' and 'Manage' services. The objective is to ensure that clients are getting the most from their meetings and delegates. When you are organising an event, you don’t want to leave anything to chance.

Putting on a large or even medium-sized congress or meeting is a many-layered process. Using the problem-solving skills of an engagement expert takes the guesswork and complexity out of the whole process of putting on an event.

When a client asks me to help them engage their audience at a meeting or conference, my immediate reaction is “Of course, but what do you mean by that?” The fact is, engagement means different things to different people.

Anyone can organise a meeting, but creating one that engages, motivates, teaches and inspires an audience is far from easy. When organisations seek to bring an audience together, they often turn to engagement experts to help them achieve their objectives.

Audience engagement teams must not lose sight of their top objective: to help the client deliver outstanding outcomes. Regardless of how good the technology or the team is, good meetings experts must remember the adage: “It’s not about us, it’s about you.”

The requirement to shift all meetings to virtual has presented a challenge for many in the pharmaceutical industry. What works and what doesn’t, and are you getting the engagement you need?

While some meetings and conferences are being postponed until physical sessions can return, the show must go on with medical education. Here are some of the concerns we are witnessing in the medical education arena.

Medical education is a highly prescriptive, fire-walled area. It is about exchanging information, supported by key opinion leaders and the latest data, delivered in a balanced setting. Here we discuss some of the main challenges of medical education delivery.

Medical education is very much a team sport that requires good collaboration between the various agencies involved. To get strong, compliant outcomes, happy sponsor companies, and engaged delegates, you need a well-connected, cohesive team: a ‘Dream Team’.

Just how much do you know about the delegates at your international meetings? Do you know what languages they speak? What steps have you taken to ensure they clearly understand the discussion?

As the business world becomes increasingly comfortable with virtual meetings, the question many of us in the audience engagement space are being asked is: “Can all meetings be virtual?” But the question you should be considering is, "Do you really want them to be?"

The choice of platforms and technologies open to organisations when running virtual meetings creates opportunities, but this choice can also bring additional complexities. And these issues are even more pronounced in the public sector.

The vast number of video conferencing platforms and technology solutions available provide businesses with many options for their virtual meetings. Trying to understand the differences between platforms can make technology more of a distraction than an enabler.

The rapid shift to virtual has created a significant problem for large conference organisers that depend on high percentages of their revenue being generated from sponsorship. But sponsors can be reticent to switch to virtual alternatives, which they may perceive as lower in value.

The virtual meeting is here to stay, and for the life sciences industry, not-for-profits and professional bodies – the return to in-person meetings will be highly selective even when they can happen. What impact will this have on the events industry?

There has been a lot of intellectual snobbery around virtual meetings, with some saying they offer an inferior level of engagement and communication. Covid-19 requiring physical distancing means rethinking these attitudes towards virtual events.

We are running a market research survey in collaboration with Time Research on the future of virtual exhibitions. We want to hear from you! Click the link to the survey inside.

Our market researchers examine the issues facing exhibitions. While many meetings and conferences have moved online, exhibitions face added challenges because sponsors need to know the value of virtual stands if they are to invest in them.

We are delighted to announce that Open Audience has been awarded Trusted Partner status by Ethical MedTech, demonstrating our commitment to the application of their Code of Practice for educational healthcare events.

What can we do to move forward as events professionals during Covid-19? Here's how we are embracing changes to live meetings, developing new engagement technology, and accepting uncertainty.

Entering 2020, we had a carefully crafted 5-year growth strategy. Covid-19 changed our view of the world forever, and taught us an important lesson about event technology and future planning.

We had planned our busiest year of audience engagement events so far when Covid-19 happened. It was like our barn, that we had lovingly designed and built, had burned to the ground. This is how we adapted.

Consider a typical ad board meeting. Out of 15 or so delegates, there are a couple of 'Rockstar' key opinion leaders that will tend to dominate the discussion. Virtual ad boards can change the dynamic and give quieter delegates more opportunities.

Some of our clients expressed doubts that a virtual advisory board could work. However, we recently ran a virtual ad board that was so successful that the client is now reconsidering whether they will have physical ad boards in the future.

Running virtual advisory boards requires a slightly different approach, in order to maintain delegate attention and productivity. Here's why we think pre-, during, and post-engagement is the key to a successful event.

Covid-19 has forced many organisations to take their meetings online - but there's more to a successful virtual meeting than just transferring content to Zoom! We gave pharmaphorum advice on the key things to consider when switching to virtual meetings.

Open Audience and Proximie are delighted to be working in partnership to deliver a series of highly interactive surgical collaborations around the globe through our virtual events platforms.

In these challenging times businesses are being forced to cancel or postpone live events, however not all events can or indeed should be transformed into a virtual event. For guidance about how to transition from live to virtual events please get in touch.

We are excited to announce that we are exhibiting for the second year in a row at International Confex, on 25th & 26th Feb 2020 at Excel London.

We are delighted to announce that we are exhibiting at Event Tech Live for the third year in a row, on 6th & 7th November 2019 at the Old Truman Brewery in London.

We are pleased to announce that Open Audience has become a member of the Meeting Design Institute (MDI).

We are delighted to announce that we will be providing audience engagement at the Associations World Congress & Expo, 7-9 April 2019 in Gothenburg, Sweden, and exhibiting at stand 101.

Open Audience is pleased to announce that we have joined the Event Industry News directory as a listed provider of event technology, management and consultancy.

We are delighted to announce that Open Audience is now part of the Pharmaceutical Marketing Society (the PM Society).