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Sustainable event travel.

Rethinking Business and Event Travel: A New Era Post-Pandemic

The global hiatus imposed by the COVID-19 pandemic presents a unique opportunity to reimagine the landscape of business and event travel. It's time to harness this transformative moment and steer our industries towards a sustainable future. Embracing the Virtual Shift Let's begin by examining findings…
European sustainability legislation is set to impact any professional who manages travel and events, directly and indirectly.

Navigating the Green Wave: Unpacking the Impact of European Sustainability Laws on Business & Event Travel

As the head of an audience engagement consultancy with a global reach, I've been closely monitoring the evolving landscape of business and event travel - a vital component of global corporate operations. The winds of regulation, driven by the urgent need to combat climate change, compel us to re-evaluate…

Musing Over Machine Minds: An AI-Assisted Blogging Journey

For the longest time, I had this peculiar little thought rumbling in the back of my mind. It had an ethereal texture, a question so elemental that it danced along the edge of the ordinary and the extraordinary: What if I had an AI to help me write? AI's Emergence: From Science Fiction to Reality Gone…
AI Image

To AI or not to AI: Navigating the Role of AI in the Events Industry at Open Audience

The Potential of AI in Events Artificial Intelligence (AI) is revolutionising industries, including events. The question isn't "To AI or not to AI", but "How can Open Audience optimally harness AI?" We appreciate both the enormous potential and the inherent challenges AI presents. AI offers invaluable…
Digital Immersive Experiences Can Help Event Professionals Create Engaging Events

How Digital Immersive Experiences Can Help Event Professionals Create Engaging Events

As event professionals, we know that creating an immersive experience is the key to engaging our audiences and creating memorable experiences. However, in today's crowded digital landscape, it can be a challenge to stand out and make an impact. That's where immersive experiences come in, and the brands…

All Registration Experiences are Created Equal, Right?

When it comes to planning an event, choosing the right registration site is critical to the success of your gathering. With so many options available, it can be challenging to determine which one is best suited for your specific needs. Many event planners believe that all registration sites are created equal, but at Open Audience, we know that this couldn't be further from the truth. In this blog, we'll explore some of the key considerations you should keep in mind when selecting a registration site for your next event.
Video on demand

Is post-event, on-demand viewing now in demand itself?

In today's fast-paced world, businesses need to offer a personalised event experience to really leverage audience engagement. Event organisers must understand that all event formats need investment and have to be sympathetic to the delegate journey – so it's crucial that we understand how and where audiences are able to invest their time to engage.

Open Audience & LUMA1 partner to create OpenTube

Open Audience announced its global partnership with award-winning Smart Video Software creator, LUMA1 to introduce OpenTube, a new interactive platform designed to enable content companies to create high-intent, eye-catching, and immersive digital content.

Open Audience Introduces OpenTube interactive platform

New interactive technology platform to create and curate digital content for a more engaging audience experience We are excited to announce the introduction of OpenTube, our new interactive platform designed to enable companies to create high-intent, eye-catching, and immersive digital content.

Should sustainable event planning cost the earth? 

"What is becoming increasingly common these days is the delegate voice – we are hearing a lot more from the younger generation who are saying ‘I’m not sure I want to jump on a plane’. There are so many technologies out there, fully virtual and hybrid, that just knock your socks off.” – Leslie…

Nice to see you, but not too often: Why we love and hate in-person meetings

We had a team meeting in Blackpool a month or so ago. That might not sound particularly noteworthy or glamorous, but we are a virtual technology company, and we’ve been through COVID, so our whole team hadn’t been together for some time. So, we loved the idea of getting together for an Open Audience…

Are we facing an events emergency, and how do we deal with it?

According to data from events agency Freeman, event attendance is sitting this year at around 65% compared with 2019 numbers. The fact is that, just as the world is starting to pay attention to the climate emergency, on the meetings side, we all need to pay attention to what might be dubbed “the events…

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