Blog

How to Extend the Value of Your Meetings: Before, During and After

With virtual events, we can create a more holistic and engaging experience for participants, giving them the chance to get involved ahead of time and allowing organisers to adapt the meeting to better suit the needs of attendees.

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Virtual Diversity: Engaging a New, Global Audience

One of the great things about virtual conferencing is how accessible it is. People from across the globe, from a wide range of backgrounds, now have access to events they may not have been able to attend otherwise, meaning larger and more diverse audiences.

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Getting Connected: Using Technology to Drive Networking

There are many ways we can use technology to create opportunities for colleagues to connect in a virtual setting. As a result, audiences are able to benefit from organised networking sessions online.

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Almost Anything is Possible: How Virtual Opens the Door to New Ways to Engage

Does virtual mean boring? We're finding that technology is actually driving interactivity with audiences which in turn encourages more meaningful, livelier, and relevant discussions when clients know what it is they want to achieve.

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Preparation, Rehearsal and Variety: Drawing on Stand-up in Presentations

Neil Mullarkey explains how presenters can rehearse a presentation without sounding like a robot by observing stand-up comedians and turning a focused set of ideas into an engaging presentation.

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Building Engaging Meeting Experiences in the Hybrid World

Our Technical Event Director James Templeman discusses the importance of making meeting experiences engaging, whether they are in a physical, virtual, or hybrid setting. As event organisers define hybrid events, we need to prevent them from becoming a boring 'add-on'.

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How Safe is Your Space? Navigating Compliance for Physical Meetings

Returning to physical or hybrid events means organisations have to think more carefully about event compliance. Venues are putting protocols in place, but there are also considerations for organisers – and even in the virtual world, compliance is becoming an increasingly pressing issue.

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Going With the Flow: How the Spontaneity of Improv Translates to Business

Neil Mullarkey is back with another excellent guest blog about how the skills needed for improvisation on stage translate powerfully into the business world, including for physical and virtual events.

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Mind Mapping and Engagement in the Virtual Meeting World

Illustrator and live scribe Amber Anderson has observed a wide range of events. Here she discusses what has changed and what has stayed the same in virtual settings - and the impact of innovative, interactive experiences.

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Investing in the Future: Why Companies Must Boost their Budget for Hybrid Meetings

Open Audience's Technical Event Director James Templeman explains why preparing for an engaging virtual or hybrid event can be as time-consuming and resource-intensive as preparing for a physical event, and how companies should approach them accordingly for more successful outcomes.

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Musical Chairs: Putting the Fun into Learning and Engagement

Learning and development coach Lucy Philip discusses why making learning and training experiences fun is so important – whether they are face-to-face or virtual – and the difference it makes to have an expert technology partner.

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Is Anybody Out there? Measuring Effectiveness in Physical and Virtual Meetings

How do you measure the success of an event? And how do you know if your audience was engaged? One of Open Audience’s differentiators is that we can give organisers insights they might not otherwise have, whether their event is physical, virtual, or a hybrid.

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Kitted Out: Why Equipping Your Staff with Good Tech is Crucial for Engagement

Over the past year we have all experienced bad video conferencing. Unfortunately, even now too many companies have not really given thought to the home working environment of their staff. Our Technical Event Director James Templeman discusses why this is important for successful, engaging events.

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Technology as an Enabler in Virtual Learning and Development

Professional development coach Lucy Philip discusses why a trusted, quality technology solution is an essential part of virtual learning and development – enabling her to focus on her audience, and the audience to focus on learning and being engaged.

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Stepping Into the World of Improvisation in Virtual Times

‘Improv’ has made its way from theatre to the events world as a way to get people engaged, have fun and to start thinking about how they listen. In this blog, the actor, writer and comedian Neil Mullarkey describes how you can use principles from improv to improve your virtual engagement.

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Live, Virtual or Hybrid: Is There an Optimal Mix?

Organisations are increasingly interested in 'Hybrid meetings', but this term lacks definition and is often being used as a sales buzzword. However, we actually have the experience and expertise to plan and deliver fully virtual, hybrid and physical events.

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Going from Indifferent to Excellent in the Virtual Events Space

While many thought a switch to virtual would be easy, that’s not the case. James Templeman, Open Audience's Technical Event Director, examines how virtual events are in many ways more challenging than in-person meetings, and how we have adapted.

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Adapting and Innovating in the Virtual Learning and Development World

Virtual learning and development is not a new concept, but the need to shift every aspect of a programme to the online world has changed both the way training needs to be delivered and the kind of support learners require.

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The Role of Illustration in Mapping and Visualising in Meetings

In this guest blog, illustrator Amber Anderson discusses the role of live scribing in events, physical and virtual, and how illustration and mind mapping improves audience engagement and boosts learning and recall.

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Storyboard Your Presentations: Building Excitement in the Virtual World

Whether in the physical or virtual world, building a story to deliver key messages is a powerful way to engage your audience. In his third guest blog, leadership and communications coach Mark Thomas explores how storyboarding helps to set the tone and build excitement in a presentation.

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Creating Engaging Virtual Presentations From Your Home Office

In these difficult times with many people forced to work from home, we have all experienced awkward and embarrassing moments. Nobody expects perfection, but leadership and communications coach Mark Thomas knows a few ways you can improve your virtual presentations.

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Virtual vs. Physical Meetings: What Works and What Doesn’t

The differences between face-to-face and virtual meetings are obvious – but just how much have meeting organisers adapted the formats and experiences of their virtual sessions for participants? Here, leadership and communications coach Mark Thomas discusses some of the key ingredients for excellent virtual events.

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The Lymphoma Coalition Summit Goes Virtual: Learnings from Around the World

In 2020, Lymphoma Coalition held its largest and most accessible global summit ever, thanks to the flexibility of virtual events. Kim Drever, Director of Global Operations, writes about what they learned and how their partnership with Open Audience ensured their success.

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Do We Need Another Zoom? Deciding What’s Right for Your Meeting

As the meetings world moved to virtual, Zoom was quick to respond, providing an engaging and easy-to-use platform. But now other platforms have caught up and many of our clients have questions about which platform they should use and to what extent.

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A Warning on Virtual Meetings: Don’t be Seduced by Style Over Substance

While creativity and visual impact can seem paramount to your virtual meeting, the most important thing in our experience is clarity. What matters most is ensuring your delegates can attend, navigate the event, and engage with the faculty and each other as easily as possible.

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Five Reasons Why Your Audience Isn’t Engaged

Organisations are going to great lengths to encourage as much engagement as possible. But just because that’s what the organisers want, it doesn’t mean it’s what delegates want! Here are five common reasons why your audience may not be engaging with your event.

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Dealing With the New in the Virtual World

Over the last year, as our clients developed new needs and found that they didn't have the technical and logistical skills to manage virtual meetings, they turned to us as partners with extensive virtual experience to guide them through a radically different environment.

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Skilling Up: What 2020 Meant for Open Audience

When the Covid-19 pandemic pushed all meetings into the virtual world, many organisations assumed the situation would be temporary. However, as case numbers continue to rise and countries go back into lockdowns, it’s clear that in-person meetings won’t be happening anytime soon.

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Hopes and Fears from 2020: An Open Audience Perspective

What a year it has been! The world of travel, international and national conferences, medical education sessions and even team meetings was upended for everyone. We’re proud of all we have achieved at Open Audience, and we wanted to share what we have learned.

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The Year of Living Virtually: Be Platform Prepared for 2021

When the Covid-19 pandemic pushed all meetings into the virtual world, many organisations assumed the situation would be temporary. However, as case numbers continue to rise and countries go back into lockdowns, it’s clear that in-person meetings won’t be happening anytime soon.

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Taking the Voyage of Discovery

We spoke to EventsBase about how we have transitioned to virtual events this year, and how we have taken a voyage of discovery through new technology solutions, creative processes, and remote working environments.

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Back to the Future: What to Expect for Virtual, Hybrid and In-Person Meetings

Covid-19 has thrown events of all kinds into uncertainty. What does the future of events look like? With promising vaccines on the horizon, it's likely physical events will return at some point, alongside virtual and hybrid events. How can these events be made as engaging as possible?

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Vision Meets Strategy: 5 Steps to Making Your Virtual Meeting Engaging

Virtual engagements – or at the very least hybrid meetings – are here to stay. But strict duplications of live events are not necessarily effective – so what do you need to do to create an effective virtual engagement strategy?

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Innovate Don’t Imitate: The Good and Bad in Virtual Meetings

As face-to-face meetings have been forced to go virtual, the life sciences industry has had to assess how it will share R&D developments, medical insights, sales strategies, commercial developments and other information with stakeholders. Here's how to improve these interactions.

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Open Audience Are Virtual Exhibitors at Event Tech Live 2020

Although Event Tech Live looks a little different this year as a fully virtual event, we are delighted to be exhibiting with them for the 4th year in a row, and we are offering a 'VIP Consultancy Session' as part of their VIP goody bag.

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Advice From Engagement Experts: Insights That Give Your Meeting Zing

'Insight' is a service Open Audience has been offering to clients in addition to our 'Engage' and 'Manage' services. The objective is to ensure that clients are getting the most from their meetings and delegates. When you are organising an event, you don’t want to leave anything to chance.

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Advice From Engagement Experts: The A to Z of Successful Meeting Management

Putting on a large or even medium-sized congress or meeting is a many-layered process. Using the problem-solving skills of an engagement expert takes the guesswork and complexity out of the whole process of putting on an event.

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Advice From Engagement Experts: The Best Ways to Engage Your Audience

When a client asks me to help them engage their audience at a meeting or conference, my immediate reaction is “Of course, but what do you mean by that?” The fact is, engagement means different things to different people.

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Is It Me You're Looking For? Understanding the Role of the Audience Engagement Expert

Anyone can organise a meeting, but creating one that engages, motivates, teaches and inspires an audience is far from easy. When organisations seek to bring an audience together, they often turn to engagement experts to help them achieve their objectives.

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Creating Trust: It’s Not About Us, It’s About You

Audience engagement teams must not lose sight of their top objective: to help the client deliver outstanding outcomes. Regardless of how good the technology or the team is, good meetings experts must remember the adage: “It’s not about us, it’s about you.”

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How Professional Is Your Virtual Meeting? Homemade vs. Hollywood

The requirement to shift all meetings to virtual has presented a challenge for many in the pharmaceutical industry. What works and what doesn’t, and are you getting the engagement you need?

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Overcoming Fears as Medical Education Goes Virtual

While some meetings and conferences are being postponed until physical sessions can return, the show must go on with medical education. Here are some of the concerns we are witnessing in the medical education arena.

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The Do’s and Don’ts of Medical Education Delivery

Medical education is a highly prescriptive, fire-walled area. It is about exchanging information, supported by key opinion leaders and the latest data, delivered in a balanced setting. Here we discuss some of the main challenges of medical education delivery.

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The ‘Dream Team’: A United Approach to Medical Education

Medical education is very much a team sport that requires good collaboration between the various agencies involved. To get strong, compliant outcomes, happy sponsor companies, and engaged delegates, you need a well-connected, cohesive team: a ‘Dream Team’.

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Lost in Translation: The Fine Art of Multilingual Meetings

Just how much do you know about the delegates at your international meetings? Do you know what languages they speak? What steps have you taken to ensure they clearly understand the discussion?

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Is Virtual the Answer? It Depends on the Question

As the business world becomes increasingly comfortable with virtual meetings, the question many of us in the audience engagement space are being asked is: “Can all meetings be virtual?” But the question you should be considering is, "Do you really want them to be?"

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It’s Not About the Platform: Flexibility and Skill are Key to Audience Engagement

The choice of platforms and technologies open to organisations when running virtual meetings creates opportunities, but this choice can also bring additional complexities. And these issues are even more pronounced in the public sector.

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Here Be Dragons: Navigating New Territory with Video Conferencing

The vast number of video conferencing platforms and technology solutions available provide businesses with many options for their virtual meetings. Trying to understand the differences between platforms can make technology more of a distraction than an enabler.

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What’s the Value? Creating the Right Virtual Space for the Sponsor

The rapid shift to virtual has created a significant problem for large conference organisers that depend on high percentages of their revenue being generated from sponsorship. But sponsors can be reticent to switch to virtual alternatives, which they may perceive as lower in value.

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Skilling Up and Planning Widely in the Brave New World of Virtual Meetings

The virtual meeting is here to stay, and for the life sciences industry, not-for-profits and professional bodies – the return to in-person meetings will be highly selective even when they can happen. What impact will this have on the events industry?

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The Bronze, Silver and Gold of Meeting Platforms

There has been a lot of intellectual snobbery around virtual meetings, with some saying they offer an inferior level of engagement and communication. Covid-19 requiring physical distancing means rethinking these attitudes towards virtual events.

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Take Part in Our Survey on Virtual Exhibitions – in Partnership with Time Research

We are running a market research survey in collaboration with Time Research on the future of virtual exhibitions. We want to hear from you! Click the link to the survey inside.

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Where is the Value? The What, How and Why of Virtual Exhibition Booths

Our market researchers examine the issues facing exhibitions. While many meetings and conferences have moved online, exhibitions face added challenges because sponsors need to know the value of virtual stands if they are to invest in them.

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Open Audience Awarded Trusted Partner Status by Ethical MedTech

We are delighted to announce that Open Audience has been awarded Trusted Partner status by Ethical MedTech, demonstrating our commitment to the application of their Code of Practice for educational healthcare events.

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"How Can I Be Sure in a World That's Constantly Changing?"

What can we do to move forward as events professionals during Covid-19? Here's how we are embracing changes to live meetings, developing new engagement technology, and accepting uncertainty.

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You Can't Cross the Sea by Standing and Staring at the Water

Entering 2020, we had a carefully crafted 5-year growth strategy. Covid-19 changed our view of the world forever, and taught us an important lesson about event technology and future planning.

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My Barn Having Burned Down, I Can Now See the Moon

We had planned our busiest year of audience engagement events so far when Covid-19 happened. It was like our barn, that we had lovingly designed and built, had burned to the ground. This is how we adapted.

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Why Virtual Meetings Might Be More Equitable

Consider a typical ad board meeting. Out of 15 or so delegates, there are a couple of 'Rockstar' key opinion leaders that will tend to dominate the discussion. Virtual ad boards can change the dynamic and give quieter delegates more opportunities.

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Is This the End of the In-Person Advisory Board?

Some of our clients expressed doubts that a virtual advisory board could work. However, we recently ran a virtual ad board that was so successful that the client is now reconsidering whether they will have physical ad boards in the future.

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Why Pre-, During and Post-Engagement Is Key to the Virtual Ad Board

Running virtual advisory boards requires a slightly different approach, in order to maintain delegate attention and productivity. Here's why we think pre-, during, and post-engagement is the key to a successful event.

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4 Tips for Switching to Virtual Meetings

Covid-19 has forced many organisations to take their meetings online - but there's more to a successful virtual meeting than just transferring content to Zoom! We gave pharmaphorum advice on the key things to consider when switching to virtual meetings.

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Open Audience Partners with Proximie to Deliver Interactive Surgery Series

Open Audience and Proximie are delighted to be working in partnership to deliver a series of highly interactive surgical collaborations around the globe through our virtual events platforms.

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‘Keep Calm’ and Consider Virtual Events

In these challenging times businesses are being forced to cancel or postpone live events, however not all events can or indeed should be transformed into a virtual event. For guidance about how to transition from live to virtual events please get in touch.

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International Confex - 25th & 26th Feb 2020 @ Excel London

We are excited to announce that we are exhibiting for the second year in a row at International Confex, on 25th & 26th Feb 2020 at Excel London.

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Event Tech Live 2019 @ The Old Truman Brewery, London

We are delighted to announce that we are exhibiting at Event Tech Live for the third year in a row, on 6th & 7th November 2019 at the Old Truman Brewery in London.

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Open Audience Joins the Meeting Design Institute

We are pleased to announce that Open Audience has become a member of the Meeting Design Institute (MDI).

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Open Audience Engage at AWC 2019

We are delighted to announce that we will be providing audience engagement at the Associations World Congress & Expo, 7-9 April 2019 in Gothenburg, Sweden, and exhibiting at stand 101.

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Open Audience Joins the Event Industry News Directory

Open Audience is pleased to announce that we have joined the Event Industry News directory as a listed provider of event technology, management and consultancy.

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Open Audience Joins the PM Society

We are delighted to announce that Open Audience is now part of the Pharmaceutical Marketing Society (the PM Society).

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