The global hiatus imposed by the COVID-19 pandemic presents a unique opportunity to reimagine the landscape of business and event travel. It’s time to harness this transformative moment and steer our industries towards a sustainable future. Embracing the Virtual Shift Let’s begin by examining findings from the latest report by the World Resources Institute (WRI) […]
As the head of an audience engagement consultancy with a global reach, I’ve been closely monitoring the evolving landscape of business and event travel – a vital component of global corporate operations. The winds of regulation, driven by the urgent need to combat climate change, compel us to re-evaluate our corporate travel strategies through the […]
For the longest time, I had this peculiar little thought rumbling in the back of my mind. It had an ethereal texture, a question so elemental that it danced along the edge of the ordinary and the extraordinary: What if I had an AI to help me write? AI’s Emergence: From Science Fiction to Reality […]
The Potential of AI in Events Artificial Intelligence (AI) is revolutionising industries, including events. The question isn’t “To AI or not to AI”, but “How can Open Audience optimally harness AI?” We appreciate both the enormous potential and the inherent challenges AI presents. AI offers invaluable capabilities for efficiency and personalisation. Tools like chatbots can […]
As event professionals, we know that creating an immersive experience is the key to engaging our audiences and creating memorable experiences. However, in today’s crowded digital landscape, it can be a challenge to stand out and make an impact. That’s where immersive experiences come in, and the brands that are leveraging them are getting ahead. […]
In today’s fast-paced world, businesses need to offer a personalised event experience to really leverage audience engagement. Event organisers must understand that all event formats need investment and have to be sympathetic to the delegate journey – so it’s crucial that we understand how and where audiences are able to invest their time to engage.
Open Audience announced its global partnership with award-winning Smart Video Software creator, LUMA1 to introduce OpenTube, a new interactive platform designed to enable content companies to create high-intent, eye-catching, and immersive digital content.
