The Engaging Pharma webinar series with Leslie Robertson, CEO & Founder of Open Audience plus guest expert panellists who are invited to discuss topics and share their insights and techniques to help you engage with your Healthcare Professionals at events and in digital comms.
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With Healthcare Professionals demanding more engaging events, how do we improve their engagement journey?
Learn how to take your engagement with healthcare professionals to the next level and explore effective strategies for in-person, virtual, and hybrid events.
Discover new and innovative ways to connect with healthcare professionals and elevate your event engagement.
Topics covered include:
Host & Panel Facilitator, Leslie Robertson, CEO & Founder of Open Audience draws upon their vast experience in the healthcare industry and is joined by Pedro Malha, Commercial Director at Open Audience, Charlotte Ashton, Director of Eternal Affairs at OHE, and Crystal Malha, Client Services Director, Medical Education at VMLY&R Health, to provide valuable insights and practical tips for engaging healthcare professionals effectively.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Pedro Malha
Commercial Director
Open Audience
As the Commercial Director at Open Audience, Pedro Malha is an audience engagement specialist who draws on his vast experience in pharma audience engagement, working with some of the premier pharmaceutical companies in the world, helping them to take their audience engagement experiences to the highest possible level.
Charlotte Ashton
Director of External Affairs
OHE
Charlotte Ashton, Director of External Affairs at The Office of Health economics, is a strategic external engagement professional, working in the international development and research sector with a particular focus on global health and migration. Charlotte is particularly dedicated to effective communications and leadership.
Crystal Malha
Client Services Director, Medical Education
VMLY&R HEALTH
Crystal Malha, is the Client Services Director at VMLY&R HEALTH, with over a decade of experience in leading and delivering pharmaceutical events for renowned companies like Janssen and Johnson & Johnson. She possesses an in-depth understanding of how to enhance audience engagement.
Are you prepared to shatter the limitation of traditional approaches and plunge into the omniverse, continuously leveraging touchpoints?
The Omniverse awaits, offering a limitless landscape of possibilities. Are you continuously leveraging every touchpoint with your Healthcare Professionals? Find out more about embracing the omniverse and take a deep-dive into transforming data in your omnichannel strategy.
Topics covered include:
Host & Panel Facilitator, Leslie Robertson, CEO & Founder of Open Audience talks about the biggest challenges facing engaging audiences in pharma events. Leslie always says audience engagement is his Mastermind topic and he will be answering your questions with the guest panelists about your audience engagement issues. Joined by Alex Fairnie, Account Manager at Word Monster, Francisco Javier Fillet Espuña, Customer Experience & Multichannel Manger at Novo Nordic, and Walter Scholz, Brand Lead, Oncology at Janssen.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Alex Fairnie
Account Director
Word Monster
Alex has over 8 years of agency experience in the Medical advertising and communications space. She has a degree in Media Arts and an MA in Curating contemporary design, alongside pharmaceutical experience that she gained during her time studying.
Alex’s rare combination of skills makes her a valuable asset in the Med Comms space. She takes pride in fostering happy, motivated teams, and her exceptional project management abilities have led to the successful execution of various projects, from training courses to congress stands and symposia materials.
She firmly believes that when a group of passionate individuals comes together, each contributing their unique strengths and perspectives, something magical happens. Collaboration unleashes creativity, fuels innovation, and propels projects to new heights.
Francisco Javier Fillat Espuña
Customer Experience & Multichannel Manager
Novo Nordisk
Francisco Javier Fillat is currently responsible for the Customer Experience department at the multinational pharmaceutical company Novo Nordisk. He has more than 10 years of experience in digital environments holding specialist positions in SEO, Digital Analytics and Marketing Automation as well as more strategic positions defining the ambition and strategy of the company at Digital Marketing level. He currently combines his work at Novo Nordisk with lectures at European level, highlighting his interventions in the largest digital marketing and e-commerce fair in Europe (E-Show).
Walter Scholz
Brand Lead, Oncology
Janssen
Walter is an experienced regional pharmaceutical brand leader with a focus on the oncology disease area. Walter is particularly dedicated to leading the regional brand strategy and tactics by leveraging omnichannel marketing principles.
Consent, Conversion & Activation with Leslie Robertson as guest panelist
The SpotMe Omnichannel event management series of webinars invited Leslie Robertson as a guest speaker at their Event Engagement Benchmarks webinar for consent, conversion and activation where they discussed how to engage HCPs at your events and how to measure whether or not you successfully generated a positive ROI from your event. The session was led by Pierre Metrailler, CEO of SpotMe as part of their series of webinars.
Engaging Healthcare Professionals through tailored experiences
Discover how to captivate healthcare professionals with tailored experiences and uncover the secrets to engaging healthcare experts through personalised interactions. We will delve into the strategies and insights that can help you engage your HCPs through tailored experiences, transform your approach and revolutionise your engagement strategies.
Joining Leslie Robertson, CEO & Founder of Open Audience are Dave Taylor-Langdale, Editorial and Marketing Director at Word Monster, and Dr Emma Dawson, Senior Medical Writer and Search & Digital Lead at Word Monster, sharing their insights and key messages, highlighting the process of developing a powerful and personalised website using SEO-first approach to content and development.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Dr Emma Dawson
Senior Medical Writer | Search & Digital Lead
Word Monster
Emma brings over half a decade of experience working as a scientific storyteller. After her PhD in molecular microbiology, she jumped into the world of communications, crafting compelling scientific content, and using search engine optimisation (SEO) to ensure it reached various target audiences. As the Search & Digital lead at Word Monster, Emma lives to not only craft powerful and engaging digital content that resonates with HCPs and patients, but to ensure it gets the attention it deserves.
Dave Taylor-Langdale
Editorial & Marketing Director
Word Monster
Dave brings over 10 years’ experience working as a copywriter and spent over half a decade of that working as a senior medical copywriter in the healthcare industry. He is a qualified marketeer with agency roles at an account director and digital lead level, giving him the opportunity to gain invaluable expertise across the full spectrum of medical communications. His creative background allows him to expertly advise our clients and turn technical, complex information into inventive and compelling masterpieces.
Unleash the potential of virtual events
Dive into the future with us! On 29 Feb, we’re taking a giant leap forward in the world of virtual events. Secure your spot now! Leslie Robertson, CEO & Founder of Open Audience will be joined by expert panelists to share their insights.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Pedro Malha
Commercial Director
Open Audience
As the Commercial Director at Open Audience, Pedro Malha is an audience engagement specialist who draws on his vast experience in pharma audience engagement, working with some of the premier pharmaceutical companies in the world, helping them to take their audience engagement experiences to the highest possible level.
Lisa Rowland
Head of Project Management
Open Audience
Lisa Rowland is the Head of Project Management at Open Audience and has over a decade of experience in the events industry. Her diverse expertise spans conferences, workshops, webinars, and exhibitions across various sectors including energy, engineering, and pharmaceuticals. Lisa’s passion lies in creating dynamic virtual events and using tech to bring global communities and audiences together.
Revolutionise engagement with the future: Harnessing AI to amplify your event experience.
Sign up to the webinar series on the right to get early registration details.
Leslie Robertson, CEO & Founder of Open Audience will be joined by expert panelists to share their insights.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Green Future: Crafting events that leave a lasting impact, sustainably.
Sign up to the webinar series on the right to get early registration details.
Leslie Robertson, CEO & Founder of Open Audience will be joined by expert panelists to share their insights.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Merge the realms: Mastering the art of hybrid events for an unparalleled live experience.
Sign up to the webinar series on the right to get early registration details.
Leslie Robertson, CEO & Founder of Open Audience will be joined by expert panelists to share their insights
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Engaging Pharma Webinar Series
Register Now to get early registration details to the next webinar in the Engaging Pharma series.
Leslie Robertson
CEO
Open Audience
Leslie is the Founder of Open Audience, a company that specialises in delivering engaging global events and digital communication solutions for healthcare industries. He draws on his 26-year career with Life Science company AstraZeneca and believes that agenda design, content management, and communication flow are essential to a successful event. He is committed to innovation and thought leadership in the events and communications industry and aims to deliver events in a more sustainable and better way.
Pedro Malha
Commercial Director
Open Audience
As the Commercial Director at Open Audience, Pedro Malha is an audience engagement specialist who draws on his vast experience in pharma audience engagement, working with some of the premier pharmaceutical companies in the world, helping them to take their audience engagement experiences to the highest possible level.
Charlotte Ashton
Director of External Affairs
OHE
Charlotte Ashton, Director of External Affairs at The Office of Health economics, is a strategic external engagement professional, working in the international development and research sector with a particular focus on global health and migration. Charlotte is particularly dedicated to effective communications and leadership.
Crystal Malha
Client Services Director, Medical Education
VMLY&R HEALTH
Crystal Malha, is the Client Services Director at VMLY&R HEALTH, with over a decade of experience in leading and delivering pharmaceutical events for renowned companies like Janssen and Johnson & Johnson. She possesses an in-depth understanding of how to enhance audience engagement.
Alex Fairnie
Account Director
Word Monster
Alex has over 8 years of agency experience in the Medical advertising and communications space. She has a degree in Media Arts and an MA in Curating contemporary design, alongside pharmaceutical experience that she gained during her time studying.
Alex’s rare combination of skills makes her a valuable asset in the Med Comms space. She takes pride in fostering happy, motivated teams, and her exceptional project management abilities have led to the successful execution of various projects, from training courses to congress stands and symposia materials.
She firmly believes that when a group of passionate individuals comes together, each contributing their unique strengths and perspectives, something magical happens. Collaboration unleashes creativity, fuels innovation, and propels projects to new heights.
Francisco Javier Fillat Espuña
Customer Experience & Multichannel Manager
Novo Nordisk
Francisco Javier Fillat is currently responsible for the Customer Experience department at the multinational pharmaceutical company Novo Nordisk. He has more than 10 years of experience in digital environments holding specialist positions in SEO, Digital Analytics and Marketing Automation as well as more strategic positions defining the ambition and strategy of the company at Digital Marketing level. He currently combines his work at Novo Nordisk with lectures at European level, highlighting his interventions in the largest digital marketing and e-commerce fair in Europe (E-Show).
Walter Scholz
Brand Lead, Oncology
Janssen
Walter is an experienced regional pharmaceutical brand leader with a focus on the oncology disease area. Walter is particularly dedicated to leading the regional brand strategy and tactics by leveraging omnichannel marketing principles.
Dr Emma Dawson
Senior Medical Writer | Search & Digital Lead
Word Monster
Emma brings over half a decade of experience working as a scientific storyteller. After her PhD in molecular microbiology, she jumped into the world of communications, crafting compelling scientific content, and using search engine optimisation (SEO) to ensure it reached various target audiences. As the Search & Digital lead at Word Monster, Emma lives to not only craft powerful and engaging digital content that resonates with HCPs and patients, but to ensure it gets the attention it deserves.
Dave Taylor-Langdale
Editorial & Marketing Director
Word Monster
Dave brings over 10 years’ experience working as a copywriter and spent over half a decade of that working as a senior medical copywriter in the healthcare industry. He is a qualified marketeer with agency roles at an account director and digital lead level, giving him the opportunity to gain invaluable expertise across the full spectrum of medical communications. His creative background allows him to expertly advise our clients and turn technical, complex information into inventive and compelling masterpieces.
Lisa Rowland
Head of Project Management
Open Audience
Lisa Rowland is the Head of Project Management at Open Audience and has over a decade of experience in the events industry. Her diverse expertise spans conferences, workshops, webinars, and exhibitions across various sectors including energy, engineering, and pharmaceuticals. Lisa’s passion lies in creating dynamic virtual events and using tech to bring global communities and audiences together.
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