Updates

Back to the Future: What to Expect for Virtual, Hybrid and In-Person Meetings

Covid-19 has thrown events of all kinds into uncertainty. What does the future of events look like? With promising vaccines on the horizon, it's likely physical events will return at some point, alongside virtual and hybrid events. How can these events be made as engaging as possible?

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Vision Meets Strategy: 5 Steps to Making Your Virtual Meeting Engaging

Virtual engagements – or at the very least hybrid meetings – are here to stay. But strict duplications of live events are not necessarily effective – so what do you need to do to create an effective virtual engagement strategy?

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Innovate Don’t Imitate: The Good and Bad in Virtual Meetings

As face-to-face meetings have been forced to go virtual, the life sciences industry has had to assess how it will share R&D developments, medical insights, sales strategies, commercial developments and other information with stakeholders. Here's how to improve these interactions.

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Open Audience Are Virtual Exhibitors at Event Tech Live 2020

Although Event Tech Live looks a little different this year as a fully virtual event, we are delighted to be exhibiting with them for the 4th year in a row, and we are offering a 'VIP Consultancy Session' as part of their VIP goody bag.

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Advice From Engagement Experts: Insights That Give Your Meeting Zing

'Insight' is a service Open Audience has been offering to clients in addition to our 'Engage' and 'Manage' services. The objective is to ensure that clients are getting the most from their meetings and delegates. When you are organising an event, you don’t want to leave anything to chance.

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Advice From Engagement Experts: The A to Z of Successful Meeting Management

Putting on a large or even medium-sized congress or meeting is a many-layered process. Using the problem-solving skills of an engagement expert takes the guesswork and complexity out of the whole process of putting on an event.

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Advice From Engagement Experts: The Best Ways to Engage Your Audience

When a client asks me to help them engage their audience at a meeting or conference, my immediate reaction is “Of course, but what do you mean by that?” The fact is, engagement means different things to different people.

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Is It Me You're Looking For? Understanding the Role of the Audience Engagement Expert

Anyone can organise a meeting, but creating one that engages, motivates, teaches and inspires an audience is far from easy. When organisations seek to bring an audience together, they often turn to engagement experts to help them achieve their objectives.

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Creating Trust: It’s Not About Us, It’s About You

Audience engagement teams must not lose sight of their top objective: to help the client deliver outstanding outcomes. Regardless of how good the technology or the team is, good meetings experts must remember the adage: “It’s not about us, it’s about you.”

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How Professional Is Your Virtual Meeting? Homemade vs. Hollywood

The requirement to shift all meetings to virtual has presented a challenge for many in the pharmaceutical industry. What works and what doesn’t, and are you getting the engagement you need?

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Overcoming Fears as Medical Education Goes Virtual

While some meetings and conferences are being postponed until physical sessions can return, the show must go on with medical education. Here are some of the concerns we are witnessing in the medical education arena.

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The Do’s and Don’ts of Medical Education Delivery

Medical education is a highly prescriptive, fire-walled area. It is about exchanging information, supported by key opinion leaders and the latest data, delivered in a balanced setting. Here we discuss some of the main challenges of medical education delivery.

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The ‘Dream Team’: A United Approach to Medical Education

Medical education is very much a team sport that requires good collaboration between the various agencies involved. To get strong, compliant outcomes, happy sponsor companies, and engaged delegates, you need a well-connected, cohesive team: a ‘Dream Team’.

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Lost in Translation: The Fine Art of Multilingual Meetings

Just how much do you know about the delegates at your international meetings? Do you know what languages they speak? What steps have you taken to ensure they clearly understand the discussion?

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Is Virtual the Answer? It Depends on the Question

As the business world becomes increasingly comfortable with virtual meetings, the question many of us in the audience engagement space are being asked is: “Can all meetings be virtual?” But the question you should be considering is, "Do you really want them to be?"

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It’s Not About the Platform: Flexibility and Skill are Key to Audience Engagement

The choice of platforms and technologies open to organisations when running virtual meetings creates opportunities, but this choice can also bring additional complexities. And these issues are even more pronounced in the public sector.

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Here Be Dragons: Navigating New Territory with Video Conferencing

The vast number of video conferencing platforms and technology solutions available provide businesses with many options for their virtual meetings. Trying to understand the differences between platforms can make technology more of a distraction than an enabler.

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What’s the Value? Creating the Right Virtual Space for the Sponsor

The rapid shift to virtual has created a significant problem for large conference organisers that depend on high percentages of their revenue being generated from sponsorship. But sponsors can be reticent to switch to virtual alternatives, which they may perceive as lower in value.

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Skilling Up and Planning Widely in the Brave New World of Virtual Meetings

The virtual meeting is here to stay, and for the life sciences industry, not-for-profits and professional bodies – the return to in-person meetings will be highly selective even when they can happen. What impact will this have on the events industry?

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The Bronze, Silver and Gold of Meeting Platforms

There has been a lot of intellectual snobbery around virtual meetings, with some saying they offer an inferior level of engagement and communication. COVID-19 requiring physical distancing means rethinking these attitudes towards virtual events.

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Take Part in Our Survey on Virtual Exhibitions – in Partnership with Time Research

We are running a market research survey in collaboration with Time Research on the future of virtual exhibitions. We want to hear from you! Click the link to the survey inside.

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Where is the Value? The What, How and Why of Virtual Exhibition Booths

Our market researchers examine the issues facing exhibitions. While many meetings and conferences have moved online, exhibitions face added challenges because sponsors need to know the value of virtual stands if they are to invest in them.

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Open Audience Awarded Trusted Partner Status by Ethical MedTech

We are delighted to announce that Open Audience has been awarded Trusted Partner status by Ethical MedTech, demonstrating our commitment to the application of their Code of Practice for educational healthcare events.

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"How Can I Be Sure in a World That's Constantly Changing?"

What can we do to move forward as events professionals during Covid-19? Here's how we are embracing changes to live meetings, developing new engagement technology, and accepting uncertainty.

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You Can't Cross the Sea by Standing and Staring at the Water

Entering 2020, we had a carefully crafted 5-year growth strategy. Covid-19 changed our view of the world forever, and taught us an important lesson about event technology and future planning.

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My Barn Having Burned Down, I Can Now See the Moon

We had planned our busiest year of audience engagement events so far when Covid-19 happened. It was like our barn, that we had lovingly designed and built, had burned to the ground. This is how we adapted.

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Why Virtual Meetings Might Be More Equitable

Consider a typical ad board meeting. Out of 15 or so delegates, there are a couple of 'Rockstar' key opinion leaders that will tend to dominate the discussion. Virtual ad boards can change the dynamic and give quieter delegates more opportunities.

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Is This the End of the In-Person Advisory Board?

Some of our clients expressed doubts that a virtual advisory board could work. However, we recently ran a virtual ad board that was so successful that the client is now reconsidering whether they will have physical ad boards in the future.

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Why Pre-, During and Post-Engagement Is Key to the Virtual Ad Board

Running virtual advisory boards requires a slightly different approach, in order to maintain delegate attention and productivity. Here's why we think pre-, during, and post-engagement is the key to a successful event.

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4 Tips for Switching to Virtual Meetings

Covid-19 has forced many organisations to take their meetings online - but there's more to a successful virtual meeting than just transferring content to Zoom! We gave pharmaphorum advice on the key things to consider when switching to virtual meetings.

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Open Audience Partners with Proximie to Deliver Interactive Surgery Series

Open Audience and Proximie are delighted to be working in partnership to deliver a series of highly interactive surgical collaborations around the globe through our virtual events platforms.

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‘Keep Calm’ and Consider Virtual Events

In these challenging times businesses are being forced to cancel or postpone live events, however not all events can or indeed should be transformed into a virtual event. For guidance about how to transition from live to virtual events please get in touch.

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International Confex - 25th & 26th Feb 2020 @ Excel London

We are excited to announce that we are exhibiting for the second year in a row at International Confex, on 25th & 26th Feb 2020 at Excel London.

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Event Tech Live 2019 @ The Old Truman Brewery, London

We are delighted to announce that we are exhibiting at Event Tech Live for the third year in a row, on 6th & 7th November 2019 at the Old Truman Brewery in London.

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Open Audience Joins the Meeting Design Institute

We are pleased to announce that Open Audience has become a member of the Meeting Design Institute (MDI).

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Open Audience Engage at AWC 2019

We are delighted to announce that we will be providing audience engagement at the Associations World Congress & Expo, 7-9 April 2019 in Gothenburg, Sweden, and exhibiting at stand 101.

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Open Audience Joins the Event Industry News Directory

Open Audience is pleased to announce that we have joined the Event Industry News directory as a listed provider of event technology, management and consultancy.

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Open Audience Joins the PM Society

We are delighted to announce that Open Audience is now part of the Pharmaceutical Marketing Society (the PM Society).

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